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The S-Curve
The Tribes of Marketing & Business Development in Law Firms.
When all the diverse and specialised roles within MBD are lumped together under the general term 'marketing', law firms risk misallocating r
Oct 23, 20243 min read
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Let the 3 R’s bring your BD strategy back to life.
Many law firm owners don't fully appreciate the connection between their firm's brand in the market and revenue flowing into their firm. The
Sep 25, 20243 min read
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